Back in February I got to play my second show at the Downtowne Listening Room in Cincinnati. A community space located inside an old department-store-turned-apartment-complex, the DTLR is an ideal venue where local + nationally-touring artists come to play and the audience comes prepared to listen. “Prepared to listen” means that there is no talking permitted inside the venue once the show starts. It’s a rule well-followed by now: if you talk [or even whisper] during the performance, you’ll kindly be asked to step outside. It’s a true listening room.
The hosts are an extremely kind and generous husband-and-wife duo prone, as lovebirds often are, to finishing each others sentences. Scott and Diana have created a truly unique listening room environment in the heart of downtown Cincy. After my over-sold-out show back in February, I sat down to ask them a few questions about their mission. Here’s part of our conversation:
ME: What inspired this?
SCOTT: The Downtowne Listening Room was created because we lived in the northeast corridor, the Philadelphia area, and these kind of places were all over the place. And when we moved to Cincinnati — and no disrespect to Cincinnati — there really wasn’t a place you could go to listen to music and hear a pin drop. And it drives us crazy when we are listening to music we love and people are talking and not listening, not paying attention. You wouldn’t go to the movies and ignore the screen. You don’t go to the art museum and ignore the paintings on the wall. But people go out to bars and restaurants and places and they ignore the music, and it drives us crazy. And we’re not even the performers! So that’s why we created it.
ME: When did you start it? And how has it grown?
DIANA: We started it in June of 2015. We’ll be celebrating our 3rd-year anniversary this June. When we first started, it was hard to get people in the door. But Scott did a lot of promotion — sending out newsletters and flyers, contacting radio stations and what not — and over time we’ve gotten a following from people that have come here, told their friends about it, you know, brought new people in with them…
SCOTT: …so bugging the heck out of people works. That’s what we find. (laughs) And I think the hardest thing is they don’t understand what a listening room is. They say, “Well, why would I pay $10-$15 to see Matt or Kevin or whoever play music when I can go to the bar and get music for free?” It’s like, well, you’re getting music but you’re not listening to music. This is where you listen and you get the stories and you get the background. We had a CD from pretty much all of you guys, and we listen to the CD, but then when we hear you tell the stories behind it, we listen to the CD again and we get almost a different experience out of it. It’s like, “Oh, that’s why that line’s in there!” You don’t get that by just passively listening. It’s active listening which is so important. We’re pretty passionate about it. (laughs)
ME: And you don’t a make a dime?
SCOTT: No. All the money goes to the artists.
DIANA: This is our hobby. We don’t golf. We don’t collect art. We don’t collect wine.
SCOTT: And it’s cheaper than a what?
SCOTT: It’s cheaper than a Corvette. But only by a little bit. (laughs)
DIANA: Plus, we get to listen to great shows.
SCOTT: Right, and we listen to them in the environment we want to listen to them in. And we listen to the people we like. So…we like you. We really, really like you, as Sally Field would say. (laughs)
ME: Well, I like you guys. So, thank you very much. Anything else you want to say?
SCOTT: Everybody come out to Cincinnati! Downtown! Come to the DownTowne Listening Room! Boom! (laughs)
ME: The lady doth concur?
DIANA: I concur, yes. Come see us!